Edgeville Buzz

Andersonville Gym Opens Second Location With Help Of Online Funding Source

kru-1A successful fitness center located in Andersonville expanded into Lincoln Park in September 2015 thanks to the endorsement of the Andersonville Chamber of Commerce and a $5,000 loan raised using online sources.

“We are very excited about opening our second location in Lincoln Park,” said Josha Krueger Kruvand, who owns Kru Strength & Fitness. “It will provide us an opportunity to expand our client base but also offer our existing clients more services by utilizing the two locations.”

Kruvand has more than 20 years of experience in the areas of strength and fitness. She is certified by the National Strength & Conditioning Association (NSCA-CPT), according to zip.kiva.org, a fundraising website. She also has a Certified Strength and Conditioning Certificate (NSCA-CSCS), is a Certified Sports Nutrition Consultant (AFPA), and is a certified USA Weightlifting coach.

The long-time Andersonville business owner is a two-time Illinois state soccer champion who played Division 1 soccer at the University of WisconsinMilwaukee. That’s where, as a Hall of Fame member, her No. 22 jersey is retired.

As team captain, Kruvand led the Panthers to their first-ever NCAA Tournament appearance. After college, in 2000, she led the Chicago Cobras to a W-league National Championship. A second championship in 2001 with the Boston Renegades earned her the title WUSA “Defender of the Year.”

Kru Strength & Fitness offers customized weight training group classes, semi-private strength training sessions and one-on-one personal training. There are no contracts and no sign-up fees. The gym’s customized training programs are led by trainers and instructors and aim to be more fun, effective and to produce more successful, long-lasting results.

“Our personalized approach to fitness will guide you to new heights in personal strength and conditioning,” zip.kiva.org said. “By constantly evolving with your fitness level, Kru Strength & Fitness personal training programs create rapid results. Our personal trainers have over 15 years experience. Get a total body workout in just 30 minutes.”

A total of 48 lenders from throughout the United States contributed to raise the $5,000, which will help cover the Lincoln Park location’s many start-up costs. These include signage and marketing materials for the space located at 2442 N. Lincoln.

Kruvand said the Lincoln Park location seems to be gaining recognition in the neighborhood. It has doubled its number of yoga classes.

“The biggest challenge for the business is just getting the word out of what services we offer,” she added. “We hope to increase our personal training clients in Lincoln Park and add more specific weight loss programs for that location in 2016.”

Describing the gym as a proven concept that is beloved in Andersonville, the Andersonville Chamber of Commerce said it is excited to see the fitness center expand into new markets in Lincoln Park.

“Kru Strength & Fitness has been a well-run, respected gym and fitness club that has had a profoundly positive impact on adjacent businesses and the community,” the Chamber said.

The Chamber is a membership organization that provides marketing, advocacy, and technical assistance to Andersonville businesses in order to foster an environment in which they can thrive and serve the community. The Chamber said on the zip.kiva.org website that microfinance is a valuable resource for its membership and local entrepreneurs.

“Funding for small business can be very hard to find,” Kruvand said. “We are grateful for (the Chamber’s) help in matching the loans made to the Kiva Zip site so we could reach our fundraising goal. Andersonville is such a great community of small businesses, and being a part of the Chamber is valuable for any business.”


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