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Modern Bridal Store To Open In Andersonville By Owner Of Milk Handmade And Her Sister

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Hallie Borden and Dana Karlov

Finding the perfect wedding dress for many women can be a troublesome venture. With so many identical dresses costing an arm and a leg, the selection process can dishearten any excited bride.

When Milk Handmade owner Hallie Borden went shopping for her wedding dress last year with her sister Dana Karlov, they experienced many of the issues other women faced. That led the duo to conceptualize a new, modern bridal shop that would help eliminate many of those issues.

“While shopping for a dress for my wedding last year, my sister Dana and I saw potential for a different kind of bridal shop. So many dresses looked exactly the same, the prices were outrageous, and the customer service was one-size-fits-all,” said Borden. ” At Honey, we aim to create a personalized experience for every bride. We see a woman’s individuality as an asset, and want to help her find something to suit her personal style — not try to change her style to match a traditional bridal look.”

The new store will be called Honey Bridal and will open next door to Milk Handmade at 5137 N. Clark St. According to the owners, the store will stock dresses that you can’t find anywhere else in Chicago, and prioritize independent and emerging designers who have a fresh perspective. 

The renovations on the new 600 sq ft space will begin this month. They are promising to have a more relaxed, modern vibe than traditional bridal salons with items from understated separates to detailed, couture gowns.

“I opened Milk Handmade 5 years ago, and the location has been a dream, so when I heard that my neighbors were moving out, it was a no-brainer,” Borden added. “I want to embody the spirit of Andersonville in Honey — welcoming, inclusive, relaxed, and a little bit irreverent.”

The store is expected to open this Summer.

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  • E in Chicago

    I guess it beats a mattress store, but can’t people go to Lincoln Park for this type of crap?

    • Harvey Marx

      Why can’t we have our own nice things here on our neighborhood? It’s locally owned and it’s not another chain restaurant or franchised bar.

  • rlpincus

    Couldn’t be prouder of these two fabulous women.