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Urban Mischief opening in Andersonville

While home stores are not unexpected in Andersonville, the latest addition opening on Clark Street is unlike any other home stores in Chicago. Opening in August 2011, new store Urban Mischief (5135 N Clark) will offer vintage furniture, accessories and lifestyle goods while also dedicating a fourth of its retail space to a mysterious shop in shop – a constantly changing, always evolving space where more provocative, always conversation worthy and often body focused items will be sold.

An eclectic variety of vintage, gently used and new, unique treasures and furnishings for the home will cater to consumers of all styles, though Urban Mischief’s niche will be those who appreciate quality oriented products without sacrificing on price. Sure to satisfy any customer’s budget, the average accessory item will range in price from $5 to $50, with select items and furnishings ranging from about $55 to $700. Products will include chandeliers, decanters, barware, settees, chairs and more – all putting an emphasis on living and entertaining stylishly in your home. In addition, some items will be sold on consignment, adding a unique element to an already unique store assortment. Polishing off this eccentric mix will include body lotions, one of a kind art pieces, custom body sketching, feathered chandeliers and many other unexpected additions that will make up the shop in shop.

After having success in the nonprofit sector for the past 13 years, Urban Mischief founder Shelly Elfstrom wanted to open a store that allowed her to share her passion for vintage style in a modern way. Understanding that old furniture is nothing new to the market, Elfstrom grew her concept to be a combination of home treasures and lifestyle cravings – together blending products for both the home and individual in a unique, sexy way that is sure to be desired for lots of repeat shopping visits. An avid boutique shopper herself, Elfstrom is committed to providing an enjoyable shopping experience with outstanding customer service whether you simply want to browse the store for inspiration or desire more hands on for those who need help choosing the perfect gift or piece to complete any room. Both men and women alike will find something to adore at Urban Mischief – including Elfstrom herself, an energetic, sophisticated woman who is sure to lure in customers just for being who she is.
Let the mystery and excitement of Urban Mischief provoke your interest to learn more. We invite you to experience Urban Mischief at its Grand Opening Celebration on August 18th, 2011. Doors open August 1st if you prefer to take a peek in advance. All inquiries, press opportunities and more can be directed to shelly@urbanmischiefchicago.com or 630.254.0271.

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