Edgeville Buzz


New Music School To Open In Long Vacant El Norte Space At Ridge And Broadway

The high-profile corner storefront at Ridge and Broadway that housed the popular neighborhood taqueria El Norte has sat vacant since they closed eight years ago. In 2016, the old Baker and Nosh was ready to take over the space until the business imploded after a high profile closing.

Now after being in need of a new tenant, 5600 N. Ridge will finally be occupied by the School of Rock Andersonville. The company began over 20 years ago and has built itself as a franchise opportunity that offers music education.

So when local jazz pianist Jim Sellers and his wife Lisa Beacom found themselves stuck in the typical rat race of corporate life, they knew they needed an escape to pursue their passion of music. That is when the couple received an email regarding the opportunity of developing a School of Rock franchise.

“We started to look into the franchise opportunity and the more we did we realized that this makes sense for us,” said Beacom. “There is a lot of support from corporate including marketing, project management and  everything needed to get started. They have opened a lot of schools so they have a lot of advice. We were able to follow their guidelines and make this happen.”

However, the couple signed the franchise agreement in late January just before Covid hit. Focusing on their excitement for the new business they pushed forward. Though the process of finding the right storefront proved challenging, the Ridge Ave. property was a perfect fit for them.

The pandemic has made their process very challenging. From hiring to city permits, Beacom has found patience a virtue as everything needed to open was taking a significantly longer time to achieve.

The 2700 sq. ft. space will be divided into two rehearsal rooms, two drum rooms, and six smaller lesson rooms that will focus on guitar, keys and vocal. There will also be a student lounge area where people can relax and hang out.

Luckily they have been able to start teaching music virtually before the new school’s build-out is complete. Though in-person instruction is the model for School of Rock, the virtual experience has been a nice starting point for them. They do however look forward to the group participation and group classes that they will soon provide.

They hope to open the space this January but students can get a head up by enrolling in the virtual classes now. They are currently offering a free trial for whatever instrument the student may play.

Visit their website at https://locations.schoolofrock.com/andersonville for more info.


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