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Andersonville Responds To Online-Only Holiday Shopping With New Local Pledge Campaign

A new campaign in Andersonville which began this past weekend is hoping to take a bite out of online-only shopping this Holiday season.

The project called #AlwaysAndersonville is asking residents to take a pledge to support local brick-and-mortar businesses in the area. The organization behind the campaign, the Andersonville Chamber of Commerce, started the campaign to help boost sales at local shops and restaurants during the gift giving season.

Last year a study by strategic retail advisory firm HRC Advisory confirmed that e-commerce is taking a toll on retailers’ bottom lines. Because of the shift from in-store to on-line shopping, local retailers have seen a decrease in sales of up to 25 percent in recent years. Combined with increasing rents and wages, local merchants have been struggling to meet expected sales goals.

“The campaign celebrates and urges local spending within our neighborhood for this holiday season and throughout the year,” said Andersonville Chamber of Commerce Executive Director Sara Dinges. “Making a conscious effort to choose local first matters. Every dollar spent at a local Andersonville business goes further in supporting local jobs, schools and the economy, and it’s not only about the economics – visiting Andersonville’s walkable, unique corridor is an experience you cannot find online or through Alexa!”

The Chamber is planning to continue the #AlwaysAndersonville campaign throughout the Holiday season. According to them, there will be several promotions at scheduled holiday events such as First Fridays and Late Night Andersonville. Hopes are to expand the program into 2018.

In a community-driven effort, the Chamber also asked Senn TV (a part of the Senn Arts program at Nicholas Senn High School) to produce a video to help promote the campaign. The students walked up and down the strip asking people “Why do you choose local” and “What does #AlwaysAndersonville mean to you? The video is available for viewing on the Chamber’s Facebook page.

To take the pledge, Click Here.


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