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Flourish under new ownership

CONTACT: Allison Madell
Flourish Bakery Café
Phone: (773) 271-2253/Mobile: (773)677-4612
Email: Allison@flourishbakerycafe.com

Flourish Bakery Café Re-Opens with New Talent, New Look and New Menu
Edgewater Neighborhood Bakery/Cakery and Café Focuses on Great Breads and Favorite Foods

Chicago, Illinois (August 1, 2010) – Originally opened in 2006, Flourish Bakery Café located at 1138 West Bryn Mawr Avenune, recently re-opened with new owners, new talent, a new look and new menu. Flourish Bakery features great breads, cakes and favorite foods baked to a state of YUM.

Flourish is best known for its breads, delicious cakes, cupcakes and pastries and the bakers take high quality ingredients and bake them to perfection. All bakery goods are made fresh on premise in the commercial ovens and state-of-the-art equipment to help ensure consistently great baked goods. Flourish offers fresh-roasted rich Metropolis coffees to accompany its breakfast, lunch, dinner or just-because menu offerings.

Longstanding Edgewater residents, Ed and Allison Madell bought Flourish in May 2010, hoping to modernize the European bakery experience. Ed envisioned bringing to life his childhood bakery memories of growing up in Germany and Allison hoped to relive her food-filled, happy years in Paris as a student.

First up, Ed and Allison wanted to focus the menu, offering fewer best-in-class items based on great baked goods. This allowed them to concentrate on their end goal of top-notch ingredients that would deliver a perfect bite every time.

“In order to deliver on our promise of consistently great baked goods, we needed to add some committed talent to our kitchens,” said Ed. Flourish hired an excellent Master Bread Maker who specializes in Artisanal breads and a Head Cake Decorator with an uncanny ability to modernize and customize old favorites without losing their great flavor and charm.

Ed sums it up best, “Community and being a good neighbor is a big part of who we want to be. Great bread, favorite foods and good neighbors. Does it get much simpler than that?”

Flourish Bakery Cafe is open 7:30am to 8:00pm (Monday – Saturday) and 8:00am to 5:00pm (Sunday). Visit us at www.flourishbakerycafe.com for more information. Look for us on Facebook, Twitter and Flickr, too.

Eat happy. Flourish.


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